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Contemporary Issues Assignment Sample

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Contemporary Issues

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  • Starbucks is a worldwide coffeehouse chain that was founded in 1971 in Seattle, Washington.
  • Company is known for its high-class coffee, and also its inviting atmosphere and buyer service.
  • The company has been concerned in various contemporary issues, including sustainability, fair trade, and community engagement (Shittu, al. 2021).
  • Its decision and initiatives have implication for both the local communities where its food are located and the broader coffee industry.
  • Today, Starbucks has many of locations in more than 70 countries around the world.

Notes: Starbucks offers a wide range of pastries, beverages, and other food items. Company’s menu includes a variety of coffee and tea beverages. The corporation recognizes the need of doing its part for society and the environment; therefore it has launched a number of programs to lessen its negative effects on both.

Contemporary events and issues

There are several contemporary events and issues that are pertinent to Starbucks and have implications for managerial decision-makers, including corporate managers.

  • Climate change and sustainability:
  • COVID-19 pandemic:
  • Social justice and diversity:

Notes: Climate change is a worldwide issue that affects the whole planet, including local communities (Mondada, 2019). The company has documented the impact of its operation on the surroundings and has implement various sustainability initiatives, such as using reducing waste, renewable energy, and promoting ethical sourcing practices. The COVID-19 pandemic has had a significant collision on local communities and the global economy, including the coffee industry. The company has had to adapt to the pandemic by implementing security measures in its stores, such as obligatory masks and social estrangement, and shifting its business model to focus on remove and delivery. Social righteousness and assortment have become more and more important issues in recent years, and companies like Starbucks are expected to take a stance on these issues (Balkin and Lenz, 2021). Starbucks has implemented various diversity and inclusion initiatives, such as anti-bias training for employees and partner with organization that support marginalized community.

All of these issues have implications for managerial decision-makers, including corporate managers at Starbucks. For instance, company may need to make strategic decisions about its supply chain and sourcing practices in light of climate change concern, or adjust its business model in response to the pandemic.

The tools, methods, models and theories used to enhance organizational sustainable competitive advantage

Starbucks is a well-known coffee company that has achieves sustainable competitive benefit through various tools, methods, models, and theories.

  • Branding
  • Customer Experience
  • Innovation: Employee Engagement
  • Sustainability
  • Supply Chain Management

Notes: Starbucks has built a strong brand image that is documented internationally. This has been achieving through reliable branding efforts, high-class products, and brilliant customer service. To improve organizational sustainable competitive advantage, other firms can invest in branding efforts that bring into line with their values and mission. The company has focused on creating a unique customer experience in all its stores (Lewis, et. al. 2019). This includes create a cozy atmosphere, personalized service, and offering free Wi-Fi. To improve organizational sustainable competitive advantage, company can invest in creating a positive client experience that sets them apart from their competitors. Starbucks has continuously innovated to offer new products and services to its customers. For instance, they were one of the first coffee companies to offer mobile ordering and payment. To improve organizational sustainable competitive advantage, companies can spend in innovation to expand new products, services, or process that set them separately from their competitors. The company has a strong focus on worker engagement, which has resulted in high levels of job satisfaction and retention. To enhance organizational sustainable competitive advantage, companies can invest in creating a positive work culture that values employee engagement and satisfaction. Starbucks has made a commitment to sustainability by implementing ecological practices and sourcing morally grown coffee beans (Christensen, et. al. 2022). To enhance managerial sustainable competitive advantage, companies can invest in sustainable practices and incorporate them into their business operations. Starbucks has a well-managed supply chain that ensures quality products are deliver to stores in a timely manner. To enhance organizational sustainable competitive gain, companies can invest in optimizing their supply chain management to ensure efficient and timely delivery of products.

Demonstrates a critical understanding of theories - Argues the relative merits of competing theories

When bearing in mind the contemporary events and issues that have implications for Starbucks and its managerial decision-makers, there are numerous relevant theories that may help to inform their decision-making processes.

  1. Stakeholder theory posits that firm should take into account the interests of all their stakeholders, including employees, customers, shareholders, and the broader community, in their decision-making processes (Judge and Kammeryer-Mueller, 2023).
  2. Institutional theory argues that companies are prejudiced by the values, norms, and expectations of the broader institutional environment in which they operate.

Notes: Stakeholder theory would suggest that company should consider the impact of its operations on the environment, local communities, and its workers, and also the preferences of its customers and the prospect of its shareholders. Institutional theory would propose that Starbucks should pay attention to the view and norms of its industry, and the broader societal expectations around issue such as sustainability, variety, and social justice. Both of these theories have their relative merits in the background of contemporary events and issues facing Starbucks. Stakeholder theory emphasizes the significance of considering the needs and interests of all stakeholders, which could help Starbucks to build stronger relations with its clientele and the broader society (Sergi, 2019). Institutional theory emphasizes the importance of conforming to industry norms and societal expectations, which could help company to maintain its reputation and brand image.

Shows confirmation of having independently identified

There are several scholarly possessions that are relevant to the contemporary events and issues facing Starbucks and its organizational decision-makers.

  • Stakeholder theory: This article provides an overview of stakeholder theory and its relevance to business decision-making.
  • Institutional theory in the study of multinational corporations: A critique and new directions" by Geoffrey M. Wood and Michael C. Wright (2016) - This article examines the relevance of institutional theory to the study of multinational corporations.
  • Corporate Social Responsibility and Sustainable Development: This article explores the relationship between corporate social responsibility and sustainable development (Joseph, 2020).

Notes: By engaging with scholarly resources such as these, organizational decision-makers at company can gain a deeper understanding of the theories and concepts that are pertinent to their decision-making process. This can help them to make more knowledgeable and effective decisions that take into account the needs and interests of all stakeholders, and also broader societal expectations and norms.


  • Contemporary events and issues such as climate change, the COVID-19 pandemic,
  • Social justice and diversity have significant implications for organizational decision-makers at Starbucks.
  • To map read these issues effectively, decision-makers can draw on pertinent theories such as stakeholder theory and institutional theory.
  • Stakeholder theory emphasizes the importance of considering the needs and interests of all stakeholders, while institutional theory emphasizes the significance of conforming to industry norms and societal expectations.

Notes: By engaging with scholarly resources on these theories, decision-makers at Starbucks can gain a deeper sympathetic of how these theories apply to their specific context. This understanding can help them to make more knowledgeable and effectual decisions that take into account the interests and expectations of all stakeholders, as well as broader societal norms and expectations. In the end, by addressing these contemporary events and issues in a accountable and strategic manner, companies can position itself as a socially responsible and sustainable company that is well-positioned to succeed in the long term.


  • Balkin, R.S. and Lenz, A.S., 2021. Contemporary issues in reporting statistical, practical, and clinical significance in counseling research. Journal of Counseling & Development99(2), pp.227-237.
  • Christensen, J.F., Just, S.N. and Muhr, S.L., 2022. Hyphenated voices: The organization of racialized subjects in contemporary Danish public debate. Organization29(6), pp.997-1017.
  • Joseph, T., 2020. Ethics in Organization and Management: The Application of Contemporary Theories of Ethical Decision-Making in Global Conditions. International Journal of Business Strategy and Automation (IJBSA)1(3), pp.67-74.
  • Judge, T. and Kammeryer-Mueller, J.D., 2023. Staffing organizations. (No Title).
  • Lewis, P., Adamson, M., Biese, I. and Kelan, E., 2019. Introduction to special issue: Exploring the emergence of moderate feminism (s) in contemporary organizations. Gender, Work and Organization.
  • Mondada, L., 2019. Contemporary issues in conversation analysis: Embodiment and materiality, multimodality and multisensoriality in social interaction. Journal of Pragmatics145, pp.47-62.
  • Sergi, B.S., 2019. Tech, smart cities, and regional development in contemporary Russia (p. 229). Bingley, UK: Emerald Publishing Limited.
  • Shittu, O.S., Williams, I.D. and Shaw, P.J., 2021. Global E-waste management: Can WEEE make a difference? A review of e-waste trends, legislation, contemporary issues and future challenges. Waste Management120, pp.549-563.
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