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Introduction - Assessment 1B Strategic Plan
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An effective strategic plan is necessary for all companies, from HR policy implementation to financial development goals. I-MED radiology has gained clinic-level insight more rapidly and strategically work for a whole week from complex planning processes. The company realized that its existing system is too flexible to support operational planning. I-MED radiology worked with IBM, to build a new plan model on budgeting at the clinic level for faster forecasting and budgeting. The second part of the report describe the strategic plan from academic point of view which will help the company in clearing its mission and vision and implement the strategy in its business. A strategic plan is a process where the company's leaders define their mission and vision for future operations. The organization can identify its goals and objectives with effective strategic plans. It includes applying the sequence where those goals should be realized so that the company can reach its vision and goals. A strategic plan naturally represents mid-term goals to long-term goals with a life cycle of 3 to 5 years, although it can go longer as cited by Lamkin, Zimmerman, Smith Fleming and Martins, (2020). This is more diverse than business planning, which typically focuses on tactical and short-term goals. These plans can easily be communicated with employees, investors, employees, and other related stakeholders. A strategic plan may be restructured and modified at that time to imitate any strategic changes. It is a roadmap to accomplish the business goals and objectives. It helps the companies to start a mission statement which prepares the direction for growth strategic planning also helps the corporation to measure its goals. As these goals will give benefit to a company in preparing its overall mission and vision.
Vision plan of the company
A vision statement is a very significant part of a business because it lines up with its culture, core values, and mission. This also guides the company in making a strategic plan and future goals. I-MED Radiology is the most reputed and trusted medical specialist globally. The company's vision is to save the lives and lessen the uncertainty of the patients. I-MED radiology endeavors to be the contributor of choice, always delivering high superiority healthcare services to each patient. According to Seah, Tang, Buchlak, Holt, Wardman, Aimoldin, and Jones, (2021) the company is the leader in the medical industry and invests in people, technologies, and systems and attaches the collective skill of networks. A vision statement describes the needs, anticipation, and targets of the company that they want to achieve in the future. I-MED Radiology is popular for the quality of services it offers; its vision reflects the experience of the patient and its reputation. The company focuses on progress, which inspires the staff to enhance their performance. It aims to help the patient deal with mental issues and the desire of the company in becoming a transform and leading health care. This helps to inspire the employees of the company to give their best in achieving the vision. The company also improves quality and reduces the cost of health care services for patients. I-MED Radiology is the largest company in technology in the global market. The company has core detector machinery in the radiologic imaging system (RIS). They have a real-time vision and low-cost components which enhance their reputation in the mind of customers or patients. The company has vast customer technology expansion and is shifting towards managing health. I-MED radiology has shifted towards low-cost screening which increases its performance in business operations. The company needs to create low-cost visual subsystems because of the most unpredictable market shifts. Innovations techniques are adopted by company which improves the health of patients with the treatment of diseases to increase the company’s growth for development.
Company mission statement
A mission report forms a basis for corresponding to internal and external stakeholders who are connected to the operations of the business. I-MED radiology commits to reliable delivery of good quality expert care, in every other clinic ensure interaction with professionals in order to determine healthy outcomes for patients. The company attracts skilled people to work and invest in their training and development to accomplish common goals. Apart from this, they focus on the quality of employees, technology, and diagnosis. The company delivers effective services for internal and external stakeholders. This will benefit the company to gain a competitive advantage all over its competitors. I-MED radiology should work together as a part of a large team with stakeholders to provide the best health care services for their patients as stated by Dadarwal, Paliwal, Sharma, Jaswal and Meena (2022).
Actual Current situation and strategy of company
Situation analysis is a comprehensive assessment of a company's marketplace based on internal and external factors. It examines a business's present and prospective customers and how they react to the company's product and service.
- Marketing strategies: The company can use the porter generic strategy to gain a competitive advantage, it includes 3 categories i.e. product differentiation, market segmentation, and cost leadership. The strategy will allow I-MED radiology to expand its market share worldwide. They also focus on easy access and affordability, which will lead to a reputation and increase in sales.
- Financial strategy: The Company should determine its financial resources to meet its operations and develop a plan for external funds. To advance rapid growth, I-MED radiology desires to handle its operational and financial performance carefully; it also gives its varied business unit enough flexibility to manage separately.
- Operational strategy: I-MED radiology realized that its existing strategies were too flexible to support operational planning; the company needs to improve its operation plans for future benefits.
- Human resource management strategy: I-MED radiology treats its staff members with respect. Managers of company create a warm, comforting and welcoming environment for the workers which boost their performance. The company takes feedback from their workers, to provide better services to their customers.
- The company is leading because of its innovation and new interventional measures and techniques. The company provides effective training and development programs to more than 4000 workers (as cited by Kurys-Denis, Grzywa-Celi?ska, Kawa and Med 2022) The level of the I-MED radiology system can repeatedly invest in infrastructure, technology advancement, training, research, innovation, and IT systems. I-MED has skilled employees like IT specialist, clinic staff, customer care, human resources, technicians, and the administration and operational team. The company has a mix of organizational structures which arrange its business in the form of a matrix. The staff report to their functional supervisor before reporting to the project manager.
Actual Goals of the Company
The company should always focus on long-term goals rather than short and medium period goals. For preparing goals the company must need an effective strategic plan and should also regularly update these strategies. Effective goals are derived from the mission and set before objectives. I-MED radiology's goals are to deal with and adapt to the changes taking place in the global market to move forward. The company has improved its way of doing things to provide good services to its patients and stakeholders. The company focuses on innovation and dealing with technology to grow the business continuously. I-MED radiology focuses on its customers and provides them best services that will satisfy them. They treat their colleagues, referrers, and patients with respect. The company also creates a comforting, warm and welcoming environment for its customers.
According to Diep, Lombardo and Schneider, (2021) the company’s should overlook the available resource and opportunities to accomplish the goals. The goals must be relevant and time-bound. So that the company can focus on deadlines and work hard to achieve them. SMART goal standard helps an organization avoid daily tasks and prioritize them over long-term goals.
Key performance indicators of the Company
KPIs are valuable measurement and data tools that are used to evaluate and monitor the effective services provided by the radiology business. I-MED has more than 200 clinics across remote and regional areas, they have a huge network. The company work as a team with staff, hospitals, referrers, and other stakeholders as stated by Antunez, Shuman, Jagsi and Dossett, 2018. The stakeholders in I-MED are significantly involve in system of the company and get paid through the governmental insurance and other beneficial plans of the company for example the Pharmaceutical companies. The stake holders have also collaborated with other clinicians to provide the best health services to their patients. The company has more than 3500 employees in an organization and they help every individual by motivating them. They commit to information sharing and work together to continue success. The company has a huge team of specialist radiologists with providing the best services to the clients without any delay. The I-MED website contains helpful information about the patients including information regarding locations, procedures, and explanations. The stakeholder offer practitioners the chance to keep side by side with revisions and changes in diagnostic and modality imaging. They have separate sections for the staff to fast access patient reports and images. I-MED commits expert care and high-quality services to clients across the country. Their clinics offer an inclusive range of modalities and actions, with expert opinions and readily-accessible images conveying better health results for patients. . Health care KPIs are a definite performance quantity that is used to analyze, monitor, and, optimize all significant healthcare processes to enhance patient satisfaction. According to Oueida, Kotb, Aloqaily, Jararweh and Baker (2018). Radiology experts are not only methodically and customer-driven, but also they need to focus on the organization of a whole data range on how to offer the best care, ensure sustainable clinic performance and efficiently control costs.
Action plan of I-MED radiology
Technological advancement and enlarged consumption of medical testing and healthcare procedures will encouraged greater concentration to ensure the patient for the safety of radiation used into practice for patients. The company should prepare action plans to identify and bring stakeholders simultaneously in radiation security improvement. The company should invest in research and development on the biological effect of radiation exposure and how to improve them. Healthcare professionals and experts provide testing to demonstrate improving mortality to provide safety for patients. They are responsible for implementing emergent procedures and safety principles in their clinics. The role of medical experts in healthcare amenities is to control the testing of equipment and follow conformity regulations in education and quality improvements. Government and the private player also play a huge role in improving radiation and care safety that would minimize the radiation experience on patients. The medical industry can distinctively progress the development of new technology and construct new features accessible to patients. These features contain the capability to ensure diagnostic accurateness while delivering lesser doses of radiation, and tracking exposures. The company should provide technology association and medical imaging for consistent dosage across healthcare providers and encourage the facility of quality guarantee practices. The patients can also be the source of information concerning radiation exposures and procedures. The patient should be well informed to make decisions, basic level of information, and revelation probable health care associate risks with processing and testing. I-MED radiology medical imaging rapidly changes; they implement the latest technology in digital radiology across the entire network. The newly invented CT scanners are accurate and fast, have low radiation doses, and deliver anatomical to eliminate complications. I-MED clinics provide digital dental imaging and x-ray and experts use the correct methods for patients. They use ultrasound which is fast, capable, and safe of high resolution. Clinics also provide advance techniques that give qualitative and quantitative information. I-MED provides exceptional services to patients and practitioners. The company delivers specialist care and high value in their clinics to make sure better health result for the patients. The organization works together as a part of a big team with all clinics, referrers, and stakeholders; they experience the benefit of the large network as cited by Goh, Kamali Moaveni, Hoy, Tate and Rotstein, (2019).
Actual Cash flow forecast of company
Essential knowledge of financial accounting can help I-MED radiology to analyze big business prospects and examine the possible impact of new technology. The company needs to forecast the unfavorable impact of new competitors entering in service area. The cash flow statement, balance sheet, and profit and loss statements will help the I-MED radiology in knowing their financial positions. It allows the radiologist to examine the financial procedures of the company. Comprehension of financial accounting gives the abstract framework for financial decisions. Knowledge of financial accounting will help the company in capital budgeting, operating, monitoring financial performance, and optimizing investment decisions.
Radiology performance is a capital-intensive business and therefore puts huge importance on cash flow forecasting. Competition can occur among other radiology companies, referrers, hospitals and medical groups, imaging modalities, and medical procedures. An organization out of cash is inconvenient and leads to closure. Forecasting cash flows is significant to remember the uncertainties involved, Cash inflow comes from the practice of central activities. According to Dong, Zhao, Shu and Xiong,(2020) forecasts of cash inflows for the I-MED radiology business usually begin with forecasts of clinical revenue from diagnostic services. The cash flow statement determines the inflows and outflows of cost over a detailed period. It includes the effect of investment, operating, and finance activity over some time. The cash flow in a company is measured as the most significant role in preparing a financial statement. I-MED radiology should optimize the probability of profiting from business opportunities to avoid financial drawbacks. Radiologists can grow assurance in their capability to estimate revenues by evaluating the pro forma with the actual outcome of previous investments. The main variables that conclude the income will be produced by magnetic resonance imaging facility consist of practice mix, number of patients imaging per day, and repayment per process. It is significant to consider the incremental income that will be accumulated the radiology to put into practice by opening up a clinic. To prepare the financial statement the company should estimate the number of patients that are imaged per day. The decision maker can approximate the patient's requirement by using survey data and published data on MRI. I-MED Radiology Company owns an MRI scanner, and the present accumulation on existing machines can be examined.
Justification from Academic part
Every vision starts with a leader who can create the mental desire for future goals. The vision statement is a part of a strategic plan that includes time, planning, and consideration. A company vision is a long-term goal that ideally helps the organization to accomplish its targets. An effective vision statement motivates the workforce to contribute their efforts for overall success. The company should not be too ruthless in defining its long-term goals; an effective vision statement communicates the company’s ambitions and encourages the employees. The company's vision includes reflecting the company's core values and culture, motivating and inspiring a workforce, aiming at improvements to a company in the future, and forward-looking strategies. Various researches have revealed that companies that have a clear vision statement have an optimistic impact on the expansion of the business. This guides the organization to work precisely on the areas that work for the accomplishment of the (vision Chang, 2020).
Marketing and sales in diagnostics is an area that has become more and more demanding and complex. It becomes difficult for the company to get a clear picture of goals, current situation, and path to accomplish the objectives of an organization
A mission statement is an action-based statement that declares the aim of a company and how they provide services to its customers. It is defined as a business corporate strategy and helps the company to implement these strategies effectively within the organization. The powerful statement directs the workers to strengthen the identity of a business and achieve the objectives and goals (Lahey and Nelson 2020). The mission statement benefit the company in stimulating customers, motivating employees, setting core values, making a strategic plan, and accomplishing goals. A mission statement is a short description of a company's objectives and purpose. This simply indicates why the business exists, what it does, and for whom it is done. It also helps in forming strategies, objectives, and goals for an organization. The company should respect the opinion and ideas of every individual connected with the business to achieve common goals.
Justification on Situation analysis
A current situation analysis also investigates business ability and how the business environment impacts the company's operations. Situation analysis can benefit the company to make effective decisions and strategies to achieve its objectives and goals. It reveals the experience and opinions of the clients and stakeholders. It also helps to determine the strengths and weaknesses of an organization. The analysis of the company's strategy, mission, vision, and goals helps in examining the performance which includes market share, sales, revenue, reputation, and customer retention (Imam, Jahan, Das, Muhit, Akbar, Badawi and Khandaker, 2022). A marketing plan covers at least 1 year of business information which is also derived from the customer’s recommendation or feedbacks about the services, pricing and product changes need to be adopted by company. It describes an explanation of the business, the marketing plans, and goals for the future with positioning the organization's mission statement. The current situation of the business is a segment in the plan describing the company's present position in the market.
Functional strategies are the approaches help achieving corporate objectives. The strategies are formed by the company to maximize resource productivity. The company contract with the limited plans comparatively that offers the goals for a business function. It helps to set goals that guide the optimal allocation of resources among the different departments. The strategies also facilitate the leaders and managers to maximize the outcome of their daily operations. It improves the effectiveness of the business operation within each department. The goals or organization strategies are aligned with business strategies to improve and enhance performance. The functional strategies are:
- Marketing strategies: This strategy allows the company to focus on the resources and turn them into productivity to increase sales and gain a competitive advantage. An effective plan helps the company to expand business in new markets, capture large existing markets, and develop the product. Marketing strategy contains a booming appreciation of internal and external environments. External factors include the study of legal, cultural, economical, political, social, technological, environmental, and evaluation of customers, competitors, and target market, whereas internal environment factors consist of the analysis of market mix.
- Financial strategy: This strategy is compact with the accessibility of usage and management of funds. It focuses on the alliance of financial management with the business goals of a company to gain a competitive advantage. It emphasizes the requirement of funds, usage of funds, and management of funds effectively
- Operational strategy: This strategy refers to the daily operations of a business that deals with producing services and goods. These are the short-term strategies that deal with the procurement of day-to-day activities such as promotion, price, and distribution of products and services. There are 2 approaches to operation strategy i.e. top-down approach which determines decisions and the flow of direction from the top to a lower level in the company's hierarchy. On the other hand bottom-up approach formulate the thoughts from their earlier experience of dealing with distributors, customers, suppliers, and other parties
- Human resource management strategy: HRM strategy assists the company in implementing the practical framework of managing HR with the company's objectives and goals. HRM strategy focuses on business, traditions, the public, and systems. It focuses on the accomplishment of the particular functions of HR, which include disciplinary, recruitment and selection, rewards, training and development, payroll processes, and many other policies. It also concentrates on HR functions such as planning, selecting, recruiting, induction, training, development and skill management, payroll, personal cost planning, labor relations, and performance appraisal of the workforce within the organization.
- Organizational structure is a system that outlines the behavior that is directed to achieve the business goals. It determines the flow of information between different levels in the company. The structure outlines the activity that defines workers' job and fit with the overall system of the company. Matrix structure improves the decision-making process, as there are 2 chains of command. It helps to improve communication across the company and allows staff to apply their abilities and skills in different areas. It also increases efficiency because of sharing resources between various departments.
Strategic goals are a company's measurable objectives that are indicative of its long-term vision, goal is a precise aim, something to be preferred. It is the main step in attaining the vision of the company. Goals define the purpose and value that the company focuses on to accomplish the objectives. They must be actionable and measurable which will help the company to meet the goals effectively. Stakeholders are those people that have an interest in the businesses and their interest can varied from many reasons (Liang, Pellier, Fiorino, Pesty and Cakmak, 2018). They can become a main reason for potential disagreement regarding the achievement of the organization's goals and strategy. The essential ability of cooperation and communication is needed by the business management team, to determine arguments that may exist among the strategic aim of the business and the goals. A strategic goal helps the company to drive resource allocation, budgeting activity, priority setting, and capability requirements. It informs team and individual team objectives to align the hard work of the workers.
The goal helps the company to prepare business operations, marketing, technology advancement, and HR plan for future activities. SWOT analysis would help the company in knowing market trends and their main competitors. Strategic goals may be soft or hard and define different stakeholders i.e. customers, communities, employees, and shareholders of the company.
The company's goals must be SMART i.e. measurable, agreed, specific, time-bound, and realistic which helps to define the aims of the business. This will benefit the company in communicating the strategic plan to stakeholders and staff. The company's goals should be specific and clear to motivate the staff and achieve them efficiently. The company needs to have measurable goals to track its progress and keep on motivated. This will benefit in focusing on meeting deadlines and the excitement of achieving targets. The goals must be attainable and realistic and stretch the ability to remain possible.
Key performance indicators
Key performance indicators measure the performance of the team, and individuals in each department to prepare for future performance. It benefits the company in quickly understanding its complex status and formulating goals and their implementation. KPIs help the company in taking effective decisions by focusing on figures and facts. It breaks down the difficult information into a comprehensible metric that offers continuous feedback on the company's progress. KPIs create shared value and common goals for the business workforce. It can improve their employee's efficiency and morale, and strengthen the company's culture. The efforts and contribution of the staff provide success to the company. Key performance indicators provide a focus on operational and strategic improvements. It creates a systematic basis for decision-making and helps to improve the efficiency of a company. KPIs refer to a set of proven measurements used to measure a business's long-term plan. It helps the company to determine financial, strategic, and operational achievements. Customer-focused indicators focus on customer satisfaction and retention. The company makes use of KPIs to appraise achievement at the accomplishment of targets (Jetter, Eimecke and Rese, 2018). High-level key performance indicators focus on the performance of the company, whereas low-level KPIs focus on the process across departments including marketing, sales, and human resources of an organization. it measures the value that determines the team, individual, and organization to accomplish the objectives and goals. Key performance indicators also spend their time, budget, and talent on effective strategies to achieve targets. The stakeholders must aspire to complete the business vision and mission statement. The function of successful KPIs is to define and identify all stakeholders' well-being while increasing their value
An action plan describes how the company uses its strategies to meet its goals and objectives. A plan consists of steps that are followed by the company to accomplish its targets within the time frame. Each action plan must include what actions will occur, who will bear out these changes, when they are going to take place, resources requires in the process, and communicating these plans within the organization. It is prepared after determining the mission, vision, value, and objectives of the company. The action plan includes a well-defined description of goals to be accomplished. This involves several steps and people who will carry out these tasks on deadline. The company also needs resources to complete the planned process and evaluate its outcome. Planning helps the organization prepare for problems and keep them on track (van Algemene Zaken, 2021). It gives clear direction and helps to prepare goals and track them.
A company action plan can be prepared with 7 steps:
- Defining end goals: the company should plan for new initiatives and analyze the situation. The company can explore possible solutions before prioritizing them. Therefore, setting the objective is essential to start with preparing a good plan. Goals provide a direction to place on something the business wants to achieve. The company should prepare SMART goals i.e. specific, attainable, measurable, relevant, and time bases to achieve the goals.
- Listing the steps to be followed: an organization should gather all the relevant data required to prepare an action plan. The supervisor should make a list of all actions necessary to accomplish pre-established goals. The plans must be communicated to the team members and aware of the importance of accomplishing goals before deadlines.
- Identifying resources needed: before starting the action plan. It is required to ensure all the essential resources for the completion of the tasks. If the resources are not obtainable, the supervisor must need to make a plan to acquire resources. Therefore, the company should establish a set budget for the accomplishment of actions.
- Prioritizing goals: the company should re-evaluate the tasks and prioritize them according to their importance. The company can divide larger goals into smaller parts, which allows them to perform better management of action plans and monitor them. Supervisors can check the level of importance and organize the task based on time.
- Setting a deadline for an action plan: the next step is to set the time limit for each action plan. The plans with no deadlines run the risk of completing goals on time. It is necessary to appraise the time so that workers can plan the execution of the activity, prioritizing them based on urgency and importance.
- Visualize action plan: In this step, the managers develop the resources to implement that plan. They can do this by creating a visual representation; a graphic view will assist in appealing to the group and every team member will be able to monitor the progress of the task (Khan, 2018). For a manager, a visual presentation allows quickly identifying and monitoring various tasks running in the process and which task remains to be done.
- Monitor and evaluate: every action plan has to be evaluated and monitored. This is the most important step in the whole process, which helps the company to check on the progress of various tasks. This step allows checking the speed, execution, efficiency, and reliability of the task.
Cash flow forecast
The cash flow report summarizes the predictable cash outflows and inflows for 5 years (Pan, 2019). The estimated cash from business operations is equivalent to the depreciation expenses and annual net income. Figure 2 shows the estimated number of patients imagined per year and the incorporated in the cash flow statement in 1 year is $112,312 of net working capital to cover sixty days of total working expenses ($112,312 = $673,872 / 6). Net operating capital is essential to cover the deliberate operating expenses before revenue is collected as cash inflow.
This report discussed on implementation of a strategic plan with detail analyses through the company’s actual plan covered in first part of the report and second part includes views from the point of academics. I-MED radiology has supported its business growth rapidly. To advance speedy growth the company needs to manage operational and financial performance carefully while giving its assorted trade unit enough flexibility to work independently. New analytics machinery from IBM helps the company to gain a competitive advantage more speedily and engrave weeks of work from the difficult planning process. Strategic planning requires the present performance of the company as well as its mission, vision, and goals for future success. Strategic planning can help the company in advancing its business and rapid growth in functional areas with effective leadership which highlighted through the section 1, executive summary. In the second section, the company's vision statement is captured which builds the argument for strategic planning. It has also highlighted the services and products that benefited from the effective strategic plan. In the third section, the report highlights on I-MED radiology mission statement that aligns with the prepared strategic plan to develop an understanding about the benefits to the stakeholders. The company's healthcare costs continuously rise in the global market, an organization need to manage a cost-effective way to deliver product and services with quality care and for this the fourth section is discussed to describes the current situation of the company. The company can implement different strategies to enhance its performance in the global market by providing efficient services. It has discussed the organizational structure of I-MED, which provide a healthy working environment for its employees and satisfy them. The fifth section shows the strategic goals prepared by the company which can achieve by adopting effective strategies. The sixth section explained the role of key performance indicators which can drill down by section, division, and peoples' performance. Strategic KPIs should help the company to achieve its goals and objectives by enhancing its performance. The action plan describes the major area of activities that can be applied in different parts of the business including operations, marketing, and finance areas. The eighth section highlighted on company's cash flow forecasting which estimates the future expenses sales. It is a fundamental tool for the business as it gives information about the company's cash outflows and inflows.
From the above report it is concluded that the strategic plan will help the company in clearing its mission and vision and implement the strategy in its business. An effective strategic plan is necessary for all companies, from HR policy implementation to financial development goals. A vision statement is another significant part of a business because it lines up with its culture, core values, and mission is discussed in second part of the report. This also guides the company in making a strategic plan and future goals. A mission report forms a basis for corresponding to internal and external stakeholders who are connected to the operations of the business is understandable from the point of company’s actual plan. The company makes use of KPIs to appraise achievement at the accomplishment of targets. I-MED action plan includes a well-defined description of goals to be accomplished. The company needs to forecast the unfavorable impact of new competitors entering in service area. The report also highlights the cash flow statement, balance sheet, and profit and loss statements which will help the I-MED radiology in knowing their financial positions.
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