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The staff members of M&S have to make the plans so that they can do the proper commitment which assist in doing the leadership. They have to engage the value chain which is the important feature of the Plan A of Mark & Spencer. Corporate social responsibility succour in doing the accountability, intellectual capital and the disclosure of the environment. M&S use the legitimacy and stakeholder theory which helps the members that they can do the investments. Company have to capture the opportunity so that they can attain the success in the competitive market. The employees of the company have to use the legitimacy theory as they are working in the international market. Along with this they have to do the effective communication which assist in obtaining the targets. CSR have to use the appropriate information in making the products which having the best quality and by that they can reap the leading position. M&S can also use the stakeholder theory as it is suitable for the multinational corporation who are working in the overseas market (Dagiliene, 2015). They have to set the targets and have to manage all the work in order to achieve the desired relationship of the stakeholders. M&S have to use this approach so that powerful buyers attain the targets. Along with this they have to provide the motivation to their employees and have to do effective communication so that they can not face any difficulties in doing the work.


From the above carried out analysis it has been inferred that the staff members of Mark & Spencer have to use the appropriate model or theory which assist in reaping the targets. Along with this they have to do the effective communication so that they can not face any difficulty and all the work should be managed.


Books and journals

Carroll, A. B. (2015). Corporate social responsibility. Organizational Dynamics. 44. 87-96.

Dagiliene, L. (2015). The research of corporate social responsibility disclosures in annual reports. Engineering Economics, 21(2).

Emeana, N. (2015). corporate social responsibility.

Flammer, C. (2015). Does corporate social responsibility lead to superior financial performance? A regression discontinuity approach. Management Science. 61(11). 2549-2568.

Jonker, J & Marberg, A. (2015). Corporate Social Responsibility Quo Vadis?. Business, Capitalism and Corporate Citizenship: A Collection of Seminal Essays, 85.

Singh, B. J. R. (2016). Corporate social responsibility in India. International Journal of Higher Education Research & Development. 1(1).


Corporate Social Responsibility. 2017. [Online]. Available through: <>. [Accessed on 12th January 2017]. 

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