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Table of Contents

Introduction

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Entrepreneurship efforts in the business sector are crucial to rep the economic rewards. Hence, in the industry entrepreneurship provides unique services and products that solve customer issues and provide financial growth. Additionally, entrepreneurial activity across industries boosts industry trade volumes, creating additional jobs and promoting financial stability in the economy. Organizations are failing to provide customer requirements and product demands with the old traditional activities of business plan. Therefore, the new business companies improve their business transaction with the help of clear financial strategy. That is to help the entrepreneur to improve their collection of tax from the government. Investors invest in those businesses which are based on their start-up companies' performance in the hopes of making money from them in the future. Entrepreneurs develop the business organizations in order to meet the future goals and financial growth. The future growth of the business is discussed in the market market competitive analysis with business competitors. This future growth will help the organization to expand their business in transactional countries. Even though the organization productivity will be calculated by the previous year earnings. Therefore the investors will make investment decisions by the last year economic performance of the company.

Description of the Business Concept and the Opportunity

Business concept

The business concept is readily dealing with the integration of the “Urban Quest”, which will be providing fruits products of Mandarin flavor with online services for attracting the new consumers towards their organization. The organization will mainly focus on fruit related products for the consumers and introduce new fruit product ideas towards the both old and new generation. The company would be based in China and will operate there to develop the new fruit products and services (Sprengeret al. 2019). The main headquarters of "Urban Quest" will be located in Shanghai in order to increase business productivity. This business organization will be established in the year 2023 which will be providing online delivery services to the customers with 60% discount in customized food products. Based on a year's worth of company experience, fruit product production is expanding in line with consumer demand, which also results in less inventory being held each month.

Product and services:

“Urban Quest” is basically introducing new fruits and their fruit-oriented products towards the customers. The company will produce new products with the “mandarins” fruits, and introduce new types of “mandarins” flavor products towards the customers. A Central Fruit Products Advisory Committee was established under the Central Government. The company will target the customers who are health conscious to improve their sales revenue growth (Lahoti, 2020). The fruit juice is very healthy and delicious and will help to decrease the belly fat of the consumers. The company will produce jellies, jams and beverages with the fruit. The consumer will take these on breakfast, these products are mainly for consumer health. These “mandarins” fruit products also include a variety of antioxidants, including flavonoids, which are good for customers' health. In the organization the Fruit beverage is the main product of the company, which holds around 25% of total revenue in the financial year. Although the company will introduce some unique foods towards the Chinese people, which will attract the new consumers.

Customer market

A new business company's market is focused on potential and possibilities, and this company is concentrating on marketing by enhancing sales by focusing on new audiences. In 2022, the “Fresh Fruits segment” will generate US$83.96 billion in revenue. The Chinese market is anticipated to expand by 8.02% yearly in the fruit related business. Because of this explanation of revenue, the customers of the company will grow 8% to 9% a year (Oleinik, & Yurgaytis,2018). Therefore, the company will introduce new “mandarins” fruit products and new items to acquis the customer. The customers of the company mainly encompass the age range of 18 to 30, that will provide the organization around 40% sales revenue in a year. Hence, the company's product quality will create a positive approach for customers by using mandarins, fruit items and foods.

Future opportunity for the business

The company will provide some information along with the fruit product additionally towards the customer. It will help the customers to understand the use of ingredients in the products. The company will Create a reliable harvest system of forecasting in order to meet the customer satisfaction (Tonialet al. 2019). The entrepreneur will expand their business internationally, because of the biggest advantage of the fruit market.

Market Analysis

Current and projected demand for product

The proposed product of “mandarins” fruit and the services of "Urban Quest" is providing their product in online platforms. The company will estimate future sales and revenue, and demand forecasting assists the company in making more educated supply decisions. Therefore, the company’s annual value of the product is 50%. In the project demand the product's annual value is average 20%. The company will use the time period's flexibility in order to meet the future development in the business (Itani, Kassar, & Loureiro, 2019). Hence, the company will deliver their products quickly through the online process towards the customer.

Target market

  • Demographics

The company is mainly developing the fruit business to expand their business development plan globally. In the company the maximus consumers are tagged between 18 to 30, which will provide more revenue for the company. Both the male and female gender consumers are provided to the business products (Rihova, 2019). The income group of people between 5000 to 10000 are also demographic towards the business organization.

  • Size of the market

The company will provide some information along with the fruit product additionally towards the customer. In 2022, the “Fresh Fruits segment” will generate US$83.96 billion in revenue. The Chinese market is anticipated to expand by 8.02% yearly in the fruit related business. Because of this explanation of revenue, the customers of the company will grow 8% to 9% a year.

  • No of segments

The entrepreneur will take four types of customer segmentation in the business in order to meet the future development of the company. It will help to divide the customers into segments on the basis of their characteristics.

Demographic segment the age group between 18 to 30 consumers and income group of 5000 to 10000 will be attracted towards the company.

Psychographic segment the customers that will be visiting towards the company with a psychological mind for getting better products from the company.

behavioral segment the customer that will be visiting the company with present behaviors towards the company employees to develop the communication with the customers.

Geographic segment Geographic segmentation entails dividing up the companies according to the areas in which the company will be employed or reside.

Value offering customers segments

The proposition is a clear justification for a customer to purchase a good or service from that specific company (Rather, Hollebeek, & Rasoolimanesh, 2022). Therefore, the subject of creating a marketing personalization can also be introduced using these customer segmentation groupings. The demographic segmentation will encourage the business teenager to all the aged customerstowards the products. The customers will come with the psychological mind in the company for getting better quality of product from the company (Dymitrowski, & Mielcarek, 2021). The other products can provide 20% of sales revenue to “Urban Quest”. The daily routine of taking healthy foods is essential for each person, where the fruit beverages will reduce customers' health related problems.

Competition market

On a scale from zero to ten, the level of market competition that was permitted and fostered in the economy obtained a score of 2.97, below the open economy average of 7.82 (Li, 2021). Being an authority in fruit development and integrating into a well-organized supply chain are requirements of the new business organization in order to meet the competition market

Deliver products

“Urban Quest '' will deliver the product through an online process which will help the customer to get the product as soon as possible with a discount of 50% for new ones. The company will combine different types of techniques to produce the product quickly and deliver to the customer as soon as possible.

Organization and Technology

Organizations activities

The entrepreneur will take some organizing activities in order to grow a better financial economy for the future. The entrepreneur will integrate various types of strategic planning to develop the business future (Morkunas, Paschen, & Boon, 2019).Therefore; the company will attach the information technology that will help the organization to get the customers information further in future. The company should develop their marketing and sales of the product in order to meet the better revenue from the business market (Duanmu, & Pittman,2018). The company will integrate investing activities in the business for getting better investors in future. The company will provide customer services towards the consumer for getting better communication and behavior from the consumer in future.

organizational structure

An organizational structure is a framework that specifies how certain tasks are to be carried out in order to meet the objectives of an organization. Rules, roles, and obligations may be a part of these activities(Akpanet al. 2022). In the majority of businesses' markets, especially the new ones that don't necessarily have a large number of departments or call for several connections in the chain of command or communication which is a classic line organizational structure is actually the best place to start the business (Santoset al. 2018). The company will make functional structure into the company’s different departments in order to specialize the work for and supply chain management for the future. The business plan will follow the functional business plan for future development. The departments are served as units of the functional structure. IT will help the company to manage their function of development. Between the split units, a clear relationship is established. Under the guidance of executive leadership, the personnel in the group operate (Leong, &Sung, 2018).

Technologies

Technology can be used to safeguard private executive decisions, financial data, and other proprietary information that gives a company a competitive edge. Simply, technology aids firms in protecting their ideas from rivals. The company will introduce some AI technology in order to achieve the biggest environment in the business (McNichol, S., & Hughes, 2018). Therefore, the company will compute a cloud system for getting their information from the consumers. The argument between reality and virtual reality is the main advantage of developing the business in future. Therefore, the company will attach the information technology that will help the organization to get the customers information further in future. The company will systemize their phone lines in order to get better communication from the costumes and take their orders through this process (Payola, &Gebauer, 2020). Newer innovations immediately interact with clients and produce a distinctive digital experience that affects output and sales (He, Huang, & Zhou, 2020). Therefore, the company will increase the manufacturing technology for better manufacturers of products quickly towards the customers. Artificial intelligence is used in machine learning, which enables machines to autonomously learn from their experiences and advance. This eliminates the need for explicit programming.

Resources

The resources will help to improve connection with the customers and take their orders through this method, the business will systematize their phone lines. Newer technologies interact with customers right away and create a unique digital experience that influences output and sales. As a result, the business will advance its production technologies to produce goods more quickly for clients(Yükselet al. 2019). The company will adopt AI technology for future development. Machine learning, which enables machines to independently learn from their experiences and advance, uses artificial intelligence. The necessity for explicit this equipment in the business in order to meet the beer product development of the company. The company will sell their products in the street to reach the road side consumers. Therefore, the company will compute a cloud system for getting their information from the consumers. Therefore, these resources can help the business organization to develop in the future and increase their customers in future. IT will assist the business in managing their development function for future.

Financial Analysis

  • Yes, the revenue streams are linked with the customer segment and market size projection. The firm's revenue stream bly connects with the customer segments. The customer segmentation has encouraged the business in a prospective way. The products of the “Urban Quest” have attracted customers in higher structures (AREAS, 2018). Through this, the consumers buy more of the products of the “Urban Quest”. The company has focused on quality over quantity which is beneficial for the company as well as the consumers. The high-quality products at a cheaper price attract the customer to purchase more of the products from them. Through this, the revenue structure of the company has grown in a major way.

The market size projection has a link with the revenue stream which indicates that the company’s revenue structure is based on the potential buyers of the product of “Urban Quest”(Peji?et al. 2019). The total revenue structure of the firm depends on the sales position of the firm. The new business of “Urban Quest” has developed solid marketing and business strategy.

  • Yes, the cost structure is related to the key activities and the resources needed to perform the business (Šimonováet al.2019). In the startup business, it is necessary to use the mixer grinder to develop the products in the firm. Hence, it is necessary to purchase the equipment for the products in the company.
  1. The startup cost of the firm is almost 10000 including land and buildings as well as the equipment.
  2. The company “Urban Quest” will take two types of financial resources in the firm to grow the capital structure. Such as venture capital and debt capital. The venture capital of the firm is private equity by which the firm can easily develop its capital structure in the company. Therefore, the financing investors provide the companies with long term potential growth. The expansion financing of the company poised the significance of growth. On the other hand, the company “Urban Quest” will use another finance resource of debt capital (GOLOVETSKYet al. 2019). Debt capital is a much easier way of financing sources by which the company can easily borrow money without a high rate of interest. The borrowing amount can be long-term or short-term. Hence, the debt capital borrows funds from the individuals. Debt capital is an actual liability for the firm by which the company has to pay that amount in a time frame.
  3. d) Operating Cost

Profit and Loss statement of Urban Quest For the year ended 2019, 2020, and 2021

“Revenue from Urban Quest”

29000

31900

35090

“Cost of goods sold”

7000

7700

8470

“Gross Margin “

22000

24200

26620

0

0

“General and Administrative costs”

0

0

“Freight Cost”

2200

2420

2662

“Advertisement cost”

1120

1232

1355.2

“Cost cooking material”

1150

1265

1391.5

“Cost of kitchen”

1500

1650

1815

“Working Capital”

3500

3850

4235

“Cost of Labor”

1250

1375

1512.5

“Total General and administrative cost”

10720

11792

12971.2

“Net Income”

11280

12408

13648.8

Table 1: Source of Finance

(Source: corporatefinanceinstitute.com)

Forecasted financial planning of “Urban Quest” for next three financial years

FY 2021

FY 2022

Change of volume

Change of percentage

FY 2023

Change of volume

Change of percentage

FY 2024

Change of volume

Change of percentage

FY 2025

Change of volume

Change of percentage

FY 2026

Change of volume

Change of percentage

Particulars

Amount (£)

Amount (£)

Amount (£)

Percentage (%)

Amount (£)

Amount (£)

Percentage (%)

Amount (£)

Amount (£)

Percentage (%)

Amount (£)

Amount (£)

Percentage (%)

Amount (£)

Amount (£)

Percentage (%)

Total Revenue

16,000

17600

1,600

10.00%

26400

8800

50.00%

132000

105600

400%

165000

33000

25.00%

189750

24750

15.00%

Cost of Revenue

11,000

12100

1,100

10.00%

18150

6050

50.00%

45375

27225

150%

52181.25

6806.25

15.00%

65226.56

13045.31

25.00%

Gross Profit

3,000

5500

2,500

83.33%

8250

2750

50.00%

86625

78375

950%

108281.3

21656.25

25.00%

157007.8

48726.56

45.00%

Operating Expense

4,000

4400

400

10.00%

5940

1540

35.00%

10395

4455

75%

12993.75

2598.75

25.00%

14942.81

1949.063

15.00%

Operating Income

7,000

1100

-5,900

-84.29%

2310

1210

110.00%

76230

73920

3200%

95287.5

19057.5

25.00%

109580.6

14293.13

15.00%

Pretax Income

3,000

1100

-1,900

-63.33%

2310

1210

110.00%

76230

73920

3200%

95287.5

19057.5

25.00%

109580.6

14293.13

15.00%

Tax Provision

2,500

2625

125

5.00%

2493.75

-131.25

-5.00%

-2618.44

-5112.1875

-205%

-3273.05

-654.609

25.00%

-3764

-490.957

15.00%

Earnings before interest and tax (EBIT)

3,000

1100

-1,900

-63.33%

2310

1210

110.00%

76230

73920

3200%

95287.5

19057.5

25.00%

109580.6

14293.13

15.00%

Interest Expense

1,500

1275

-225

-15.00%

1083.75

-191.25

-15.00%

921.1875

-162.5625

-15%

783.0094

-138.178

-15.00%

352.3542

-430.655

-55.00%

Net Interest Income

1,100

1265

165

15.00%

1454.75

189.75

15.00%

1672.963

218.2125

15%

2593.092

920.1294

55.00%

2982.056

388.9638

15.00%

Net Income Common Stockholders

7,000

-165

-7,165

-102.36%

855.25

1020.25

-618.33%

74557.04

73701.7875

8618%

100652

26094.96

35.00%

115749.8

15097.8

15.00%

Table 2: Source of Finance

(Source: corporatefinanceinstitute.com)

The projected volume of sales is dominantly evaluated by the market analysis where the of “consumers are evaluated to show the much return to gain competence. The growth projections in the sale revenue established certain standards that can re-valued the current position of thisram to get much more benefit in near future (Vogel, 2020). This is also stated that the food company may generate favorable outcomes to show the efficiency of the firm in the near future. Budgets are prepared on an annual basis where they can show the expenses which are protected and what is accrued. This is also stated that the budget statements are presented to show the prices of goods and services in an accounting period. In the context of the firm, the budgets are prepared to project the actual and spend budget. In financial year the total revenue of 2021 and 2022 is 16000 and 17000 respectively. In the financial year 2025 the total revenue is 16500 which is change the volume to 33000. Cost of the revenue in financial year 2026 65226.56and in 2025 is 52181.25 changes the volume of price into 6806.25. In 2023 the operatingexpenses value is 5940 and decreasing the volume to 1540. In 2024 the operating income is 76230 and change the volume at 73920. In the financial year 2024 the tax provision value is 2618.44 that is change the volume into 5112.1875

  1. e) Profitability Analysis

The profitable structure of the company indicates that the firm is running tinder the suitable profit structure. Hence, the profitable structure of the firm has revenue in the year 2019 is around 29000 and in the year of 2020 (Pinha band Sagawa, 2020). The revenue structure is around 31900 and, in the year of 2021, the revenue is almost 35090. Therefore, the company “Urban Quest” has gross margin sales in the year 2019, 22000, in the year of 2020, 24200 and in the year of 2021 are almost 26620. Gross profit in 2022 is 3,000 and change the volume into 5500. IN 2023 the value of gross profit is 8250 that is change into 2750. Hence in 2026 the gross profit volume is 157007.8 that is change into 48726.56. In 2026 the operating income value is 109580.6 that bis change the rate volume into 14293.13. IN 2025 the tax provision value is3273.05 that is change the volume into 654.609 and the rate of percentage change into 25.00%. In 2025 the interest expense rate is 783.0094 that is change the volume rate to 138.178 and change the volume percentage at 15.00%

Conclusion

Based on the above context it can be stated that the new business set up are celery evaluated to get advantageous notions where the company must get monetary advisees. This business plan has many concepts that will be applied by the firm to get many beneficial opportunities to increase the business expansion in near future. The Business Concept &

Opportunity, organization and Technology and market place analysis that is done to assure the best plan to get profitable income. Hence, there are many risks that recreating obstacle in setting up the new costs for the stated food company in the countryChina. The criticisms that are faced by the parent company in the food industry of China can create a huge negative impact on the new company performance.

The company must use the appropriate strategies to mitigate the issues that are overcoming the regular processes. This is done to showcase the effective measures that are beneficial for the company applied in the firm to get better response from its financial and managerial activities. Mainly this “lays out a written roadmap for the firm from marketing, financial, and operational standpoints”. This is also stated that the firm may proceed with a given alternative that can give more valuation from the firm’s operations. This is also stated that the firm need to adopt more series sin which they can easily evaluated with the moist accurate effect.However, this is stated that the firm may use the given financial recommendation to get accurate ways to initiate their sources.

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 Appendix 

Key Partners

Key Activities

Value Propositions

Customer Relationships

Customer Segments

1. Entrepreneurs develop the business organizations in order to meet the future goals

2. The future growth of the business is discussed in the market market competitive analysis

3. Entrepreneurship efforts in the business sector are crucial

4. creating additional jobs and promoting financial stability in the economy

1. The business concept is readily dealing with the integration of the “Urban Quest”,

2. The organization will mainly focus on fruit related products

1. A new business company's market is focused on potential and possibilities

2. Therefore, the company will introduce new “mandarins” fruit products and new items to acquis the customer.

1. The company will provide some information along with the fruit product additionally towards the customer.

2. The company will Create a reliable harvest system of forecasting in order to meet the customer satisfaction

Key Resources

Channels

1. A Central Fruit Products Advisory Committee was established under the Central Government

2. Fruit beverage is the main product of the company, which holds around 25% of total revenue in the financial year

1. The proposed product of mandarins “fruit and the services of "Urban Quest" is providing their product in online platforms.

2. The company will use the time period's flexibility in order to meet the future development in the business

Cost Structure

Revenue Streams

1. An organizational structure is a framework that specifies how certain tasks are to be carried out in order to meet the objectives of an organization

2. Between the split units, a clear relationship is established. Under the guidance of executive leadership

1. Set up coat and other alternatives are easily evaluated in managing the project volume or sales and its attributes

2. The customers of the company mainly encompass the age range of 18 to 30, that will provide the organization around 40% sales revenue in a year

3. The other products can provide 20% of sales revenue to “Urban Quest”

4. The company “Urban Quest” has gross margin sales in the year 2019, 22000, in the year of 2020, 24200 and in the year of 2021 is almost 26620

flexibilityin

Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing) Value Driven (focused on value creation, premium value proposition)

samplecharacteristics

Fixed Costs (salaries, rents, utilities) Variable costs

Economies of scale Economies of scope

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