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Sustainable Tourism Development in Qatar through Concept Analysis
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In today’s day and age, the demand of sustainable lifestyle has embarked the need of eco-tourism in the world. Tourism is the emerging sector in almost every country. It is full of job opportunities and it generates revenue for the nations. In this report, various approaches implemented in the developing and planning the tourism sector in Qatar have been discussed. The stakeholders’ participation in the planning process has been elaborated in here. In addition to this, major benefits and limitations of developing the public private partnership in tourism sector are also enlisted. Moreover, the effect of tourism development planning at different stages have been analysed. Along with it, the different tourism development processes and planning systems have also been explained in this report. Before concluding the discussion, a small dialogue has been written on the integration of sustainability in tourism sector.
LO1: Understand the rationale for planning in the travel and tourism industry
1.1 Discuss how stakeholders can benefit from planning of tourism developments with reference to Qatar
This section covers the major stakeholders of the travel and tourism sector of Qatar. It also highlights the role of stakeholders in the development of tourism sector. In addition, the benefits of planning to the stakeholders are also talked about.
Benefits for the Stakeholders: The benefits of an effective planning process are many. For the stakeholders, it assists in improving the environmental, social, and economic outcomes. In addition to this, the key benefit is that it provide an advance quality service to every stakeholder. It not only preserves the local ecosystem but also promote the green strategies. For the citizens of Qatar, planning process when effective boost the minimum wages, job opportunities, increases the ROI. Not only to the primary business, but it also supports the secondary or off-stream businesses. It makes the development process skyrocketing in Qatar. It is beneficial for both public and private sector as it improves the relationship between them and increases their coordination.
In this leaflet, the types of stakeholders and their roles of were explained. Further, the different perks for the stakeholders that planning in the tourism sector provides had been talked about.
Importance of Stakeholders in tourism planning:
In Qatar, the stakeholders of travel and tourism sector include, national and local government, travellers, financial institutions, local people, business associated with tourism sector, etc. Stakeholders play a crucial role in implementing and developing the tourism in many ways (Walker & Walker, 2016). They affect the demand and supply, human resources, management, regulations, etc. It has been found that most of the issues that influence the sustainability of tourism sector are related to stakeholders. The stakeholders play an important role in ensuring efficiency and fairness.
1.2 Discuss the advantages and disadvantages of public/private sector tourism planning partnerships drawing on a current example.
In this leaflet, the pros and cons of public private partnership in tourism planning are highlighted.
Disadvantages of PPP in tourism:
Resources are over utilised and ecosystem is disturbed.
Conflicts may affect the growth of the projects.
High operational cost and exchange cost.
Social gaps may create and affect the partnership.
Unnecessary regulations from government might affect the private parity’s interests (Becken & Wilson, 2013).
Private parties seek to increase its revenue by comprising the service quality.
In this leaflet, the bond between the public and private player was thoroughly analysed. In addition, the disadvantages and advantages of the same had been discussed.
Advantages of PPP:
It leads to higher efficiency and optimisation of scarce resources.
It leads to equal distribution of potential risks among the parties involved.
It leads to an effective executions of the task and timely delivery of the completed services (Walker & Walker, 2016).
Improves the pace of the work with the best and advance technology.
It guides that existing resources of Qatar, such as culture, heritage, culture, infrastructure, etc., should be utilise effectively.
LO2: Understand different approaches to tourism planning and development
When planning and developing the strategies for the travel and tourism sector, it is the most basic requirement to identify various levels of the tourism sector. One should study the organisations briefly before initiating planning process. The purpose of this report is to discuss different approaches to plan and develop the travel and tourism industry of Qatar. Also, a part of the report is based on the analysis of uniqueness of tourism development plan along with various methods that are being used in order to measure the impact of rising tourist influx in Qatar.
2.1 Analyse features of tourism development planning at different levels with reference to the Qatar
The term ‘planning’ in context of tourism sector can be defined as the process of fulfilling the needs of tourists with the help of available resources, programs, and activities. Planning the travel and tourism sector is necessary to satisfy every stakeholder, such as tourists, local residents, business organisations. It is essential to understand that the plans created for a particular level must only focus on that level only (Swarbrooke & Horner, 2012). Tourism planning can be done at various levels, such as national, international, regional, sub-regional, etc.
International Level: At international level, Qatar is improving its global presence. It has taken crucial steps in order to improve its transportation system, especially the cross-border. Qatar is in top 100 emerging destinations of the world and with the help of international level planning, it could succeed in its goals. Special international packages are being promoted via international media channels to increase the global tourism.
National Level: At national level, government starts making investments plan, allocating funds, formulating different tourism policies, development plans, investment plans, establishing road network, etc.
Regional Level: The objectives of this level is to develop or reconstruct road networks, saving energy, delineating funds to local governments at regional level, and developing the marketing plans.
Sub-regional Level: This level only looks around to meet the basic tourism needs and requirement. This covers the aspects, such as reasonable accommodation, sanitation facilities for tourists, etc.
2.2 Evaluation of the significance of interactive planning systems and processes in tourism developments in Qatar
Tourism sector is facing numerous problems due to weak policies and governance. The major challenges that the Qatar tourism sector is facing are overcrowding, development stress on the local government, traffic congestions, and bottlenecking of roads. To cater such issues, the interactive system plays a crucial role as it can reduce such complexities and assists in the planning process. It is a well-known fact that planning is a goal-oriented process which is driven by market conditions. This can help the government of Qatar to make use of it in figuring out the anticipated risks and its alternatives. It’s no shocking fact that most of the countries have developed their strategies and plans, but majority of them are still struggling to implement them due to lack of interactive planning system.
The key features of interactive planning are many. It assists in the development and designing of the relevant services and products for a particular section of the market. It increases the accessibility and availability of services by creating an effective distribution strategy. Previous planning systems were vague, irrelevant, and designed to follow the defined only. They were too uneconomical. Talking about the interactive planning, this system is designed on inclusive approaches that aim to bring the collaboration, integration, and cooperation to ensure the 100% participation of the stakeholders. Moreover, the local communities’ interest is also given weightage in this type of system.
2.3 Evaluate different methods available to measure tourist impact
The planning process is an instrument to measure whether targets and objectives are accomplished or not. This can be measured natural, economic, and social effects during the implementation of planning process.
Environmental Measures: Development process consumes natural resources. Therefore, Qatar has enacted the policies regarding the Environmental Impact Assessment (EIA). Along with it, studies are being done to measure the economic impact of rising tourism on the Qatar. These impact assessment methods give Qatar’s government to analyse the effects of a development activities and assist in formulating the framework policies for the same.
Social Measures: According to many researchers, there is no direct method to assess the socio-economic impacts of tourism. So two indirect ways can serve the purpose in here. First one is the questionnaire method and other is referring to the government records (Swarbrooke & Horner, 2012).
Economic Measures: Examining the economic impacts of tourism on a region can be an effective way of measuring the monetary success. For this purpose, business receipts, income, taxes, average spending of tourist, total share in GDP, etc., is analysed critically.
In this report, the different approaches to plan and develop the travel and tourism industry of Qatar were elaborated. Also, a part of the report talked about the analysis of uniqueness of tourism development plan. Later part discussed various methods that could be used in order to measure the impact of rising tourist influx in Qatar.
LO3: Understand the need for planning for sustainable tourism
3.1 Justify the introduction of the concept of sustainability in tourism development
In this section, the concept of sustainability has been elaborated along with factors that hinder the growth of the sustainable tourism. In addition to this, different planning stages for sustainable development in Qatar has been elaborated.
Application of the sustainability concept is very crucial in all the sector. It makes the optimised use of both man-made and natural resource that are limited and costly. This also assists in ecosystem management.
In simple words, sustainable tourism is the most efficient way of management of resources in order to satisfy economic, social, and aesthetic needs of the tourists. Sustainability preserves the cultural & ecological processes, biological diversity, and other life essential systems.
The Triple Bottom Line sustainability concept helps in the improvisation of environmental, economic, and social performance. All of these performances can be measured by measuring the literacy rate, quality of life, level of health facilities, etc.
First bottom line consists of environmental factors, namely minimizing the use of energy, use of green energy, pollution level, air quality, pollution level, etc.
Second bottom line comprises social factors, such as culture, reference groups, age, race, religion, etc.
Third bottom line contains economic dimensions, such as hotel rent, disposable income, taxes, flight rate, employment rate, business climate of Qatar.
3.2 Analyse factors that may prevent/hinder sustainable tourism development
There are innumerable factors that could affect the sustainability of tourism sector of Qatar, such as pollution level, energy consumption, poverty, unemployment, health and wellness issues. In addition, the low literacy rate also has an adverse impact the social growth of Qatar.
Apart from the aforementioned factors, tax and charges, security, wastage of natural resources etc., also affect the development of tourism sector.
3.3 Analyse different stages in planning for sustainability
Planning for sustainability is a stage-wise process in which each and every stage is crucial in order to make planning effective and efficient. There are six stages in the planning for sustainability.
The first stage of planning is all about setting up the development goals and defining the deadlines. The second involves identifying the stakeholder’s interest. Third stage is to develop the plans and data analysis. Forth stage is all about identification of the issues affecting the sustainability of tourism sector. Fifth stage involves analysis of issues and implementation of strategies in the plan. Last stage is the review stage where plans and strategies are under scrutiny.
This presentation was based on the concept of sustainability. Social, environment, and economic elements of sustainability development were also explained. Factors affecting the planning process of sustainability in tourism were enlisted. Before concluding, different stages of planning for sustainability in tourism sector of Qatar were also elaborated.
LO4: Understand current issues related to tourism development planning
P4.1 Evaluate methods of resolving a conflict of interests to ensure the future wellbeing of a developing tourism destination such as Qatar
P4.2 Analyse the implications of balancing supply and demand with reference to Qatar.
P4.3 Evaluate the moral and ethical issues of enclave tourism in Qatar
LO5. Understand the socio-cultural, environmental and economic impacts of tourism in developing countries and emerging destinations
Nations have different culture, socio-cultural environment, and traditions and Qatar as an emerging destination is no exception. The impacts of rising tourism can be measured with the help of socio-cultural, environmental, and economic factors. This report discusses the impacts of tourism on Qatar along with the recommendations for the future wellbeing of the tourism sector of Qatar. Furthermore, a comparison has also been drawn between the emerging destinations like Qatar and the Nepal.
5.1 Compare current issues associated with tourism development in a developing country and an emerging destination where the impacts of tourism are different
Comparing the growth of the tourism sector of a developed country and developing country is quite vague because one can tell the difference. On the other hand, comparing down two developing countries makes some sense. In this section, Nepal and Qatar the two famous destination have many differences and similarities in context of tourism sector. Being the developing country, both of them face problems like economic crisis that puts a dent in the growth of the tourism sector. Financial crisis reduces the disposable income of people due to which they start avoiding travelling. Tour and travel sector of Nepal is hugely affected in winters when the snowfall blocks the road network, which is not the case in Qatar.
Qatar is hosting the FIFA world cup 2022. Therefore, it has developed its infrastructure with maximum quality, whereas Nepal’s infrastructure lacks that. Another issue is the linguistic barriers. Both countries are non-English speaking nations. This creates a lot of problem for international tourists. Formulating the relevant policies for promoting the tourism sector is another challenge. Nepal lacks the institutional capabilities and that further leads to poor implementations of schemes and policies. Major issues that tourism industry of Qatar is facing are economic crisis, security concerns, high taxes and rents, expensive flights, weak advertising campaign, and terrorism. On the other hand, the government of Qatar is working hard to promote the tourism industry of its country. For that purpose, it is diversifying the projects of all scales associated with FIFA world cup 2022. Both countries are providing a hassle-free process of attaining the visas to all nationalities and that too through online process.
5.2 Evaluate with recommendations, the future development of tourism in these chosen destinations.
Qatar travel and tourism sector is anticipating a rise of nearly 3 million in tourist influx by the end of 2023. This increment would directly contribute 4% in the GDP from 3.5% in 2017. Since the country is hosting the FIFA world cup 2022, the expected rise in hotel occupancy is nearly 15% from current 65%. With its multi-pronged strategies, the government of Qatar is trying to boom the influx of international tourist (Becken & Wilson, 2013). As given in the National Tourism Sector Strategy 2030, the anticipated increment in the tourist by 2030 is 7 million. The report also discusses the strategies for increasing the revenue.
Recommendations for Qatar’s Tourism Sector:-
- Qatar should grow its global presence with some effective global media campaigns
- The government should promote the tourism sector by formulating some relevant policies similar to the visa waiver policy. This would increase the average stopover period of the travellers.
- Promoting its cruise tourism by developing its ports.
- It should maintain its international recognition.
- Nepal’s tourism sector has achieved many landmarks in the past. Currently, the nation is building some strategic and diplomatic relations with many countries, such as India, China, Myanmar, Sri Lanka, etc. It is also a part of World Tourism Organization (WTO). People from different part of the world visit this country for mountaineering that has publicise the country automatically.
Recommendation for Nepal tourism sectors are given below:-
- Promoting the public private partnership in tourism sector, especially in promotional activities and infrastructure development.
- Nepal government should formulate strategic plans and policies that focus on increasing the global traveller influx.
- Allow the private sector in providing the visa to the travelers.
- This report elaborated the issues and major challenges that the travel and tourism industry an emerging destination like Qatar and the developing country like Nepal face. A comparison between the tourism sector of Nepal and Qatar had been drawn. The comparison highlights the issues of the two countries. It is a well-known fact that impacts of tourism vary from nations to nations. Moreover, the future development plans and the recommendations for the future were evaluated.
In today’s day and age, the principles of sustainability in tourism sector is crucial. In this report, the concept of sustainable tourism was discussed in context of Qatar. Firstly, the report explained the reasons for planning and developing the tourism industry of Qatar. The discussion ended after mentioning the advantages and disadvantages public private partnership (PPP) in Qatar’s tourism industry. Secondly, distinct features of planning at various levels of tourism industry was done. Further, an evaluation of types of models to measure the effects of tourism was done. Moreover, the concept of planning for sustainability in tourism was discussed. To justify it, the triple bottom line theory was elucidated and the factors hindering or creating issues for sustainability in Qatar were mentioned. In the end, the tourism industries of Qatar and Nepal were compared. Furthermore, the recommendations for the tourism sector’s future were enlisted in this report.
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