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Introduction to Hospitality and Tourism Assignment
From the above carried analysis of the report it has been observed that Qantas airline have to create a strong brand. They have to provide excellent services to their consumers for which the organization is required to build proper relation with the public. In this, consumer participation is necessary so that they can promote environment and attract customers. The entity is suggested to adopt penetration pricing so that they can gain prior attention of their consumers again. Qantas have to provide best quality services and provide the services at the premium price and create the brand awareness in the market.
Books and journals
Altinay, L., Paraskevas, A and Jang, S.S., 2015. Planning research in hospitality and tourism. Routledge.
Aragon-Correa, J.A., Martin-Tapia, I and de la Torre-Ruiz, J., 2015. Sustainability issues and hospitality and tourism firms' strategies: nalytical review and future directions. International Journal of Contemporary Hospitality Management. 27(3). pp.498-522.
Eid, R and El-Gohary, H., 2015. Muslim tourist perceived value in the hospitality and tourism industry. Journal of Travel Research. 54(6). pp.774-787.
Kim, M., Vogt, C.A and Knutson, B.J., 2015. Relationships among customer satisfaction, delight, and loyalty in the hospitality industry. Journal of Hospitality & Tourism Research. 39(2). pp.170-197.
Mohammed, I., Guillet, B.D and Law, R., 2015. The contributions of economics to hospitality literature: A content analysis of hospitality and tourism journals. International Journal of Hospitality Management. 44. pp.99-110.
PrebeÅ¾ac, D., Schott, C and Sheldon, P. eds., 2016. The tourism education futures initiative: Activating change in tourism education. Routledge.
Schuckert, M., Liu, X and Law, R., 2015. Hospitality and tourism online reviews: Recent trends and future directions. Journal of Travel & Tourism Marketing. 32(5). pp.608-621.
International Hospitality and Tourism Management MSc. 2017. [Online]. Available through: <http://www.anglia.ac.uk/study/postgraduate/international-hospitality-and-tourism-management>. [Accessed on 13th January 2017].