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The case study will give an account of different business organisations. Understanding other business organisations by analysing various aspects will be discussed thoroughly in this study. This study takes the famous UK-based hotel chain, Prier Inn, to clearly understand the idea. This study will also highlight different organisational structures and their importance in business organisations. The Organisational structure of Prier Inn will be explained thoroughly in this study. Both positive and negative effects of the organisational structure will be discussed here. Moreover, the business environment of Prier Inn will also be explained by analysing the internal and external factors.
Prier Inn's most prominent hotel brand in the UK was established in 1987. Whitbread owns the organisation (Prier Inn,2022). The giant hotel chain first opened in Germany, Frankfurt. Prier Inn across the World owns eight hundred hotels, and there are almost 78000 hotel rooms all over the world. Since 2012, they have expanded their hand toward Great Ormond Street Hospital Children’s Charity as a supporting partner.
2 Organisational Structure of Prier Inn Hotel
An organisational structure is essential for every organisation to improve its services and products. The syst is created to merge the work done by the organisation and corporate objectives (López-Andreu et al.,2019). It helps an organisation reach the top of success with more effectiveness. Efficiency also can be achieved with the help of an appropriate organisational structure. Basic organisational structures include matrix, networking, functional, team, and divisional.
Benefits of a firm Organisational structure
Organisational structures help improve the quality of work with greater ployee engagent. The decision-making process is also gets accelerated by a robust organisational structure (López-Andreu et al.,2019). It also influences communication positively. It also helps to lessen the conflictual situations that often arise in an organisation among the ployees.
Prier Inn and its organisational structure
The unique organisational structure of the Prier Inn hotel chain is an added advantage. With the help of this organisational structure, they can stand out with competitive advantages in this ever-changing business market. They follow the tall structure as a corporate structure. The vertically integrated model allows the organisation to grow faster than its competitors (Lawrence,2018). Ownership of the property, brand, hotel operations and inventory distribution are the significant factors of the hotel chains. The tall structure helps the organisation maintain harmony in every step as every step has its own higher authority who can control any situation. Many leaders and many layers smoothen the functions of the organisation.
Impacts of Organisational structure
A tall structure as an organisational structure allows an organisation to supervise its lower-level ployees more closely. The manager can control and observe the lower-level ployees’ work and also rectify th before time if anything wrong happens. The layers help each ployee with their respective work, making it more efficient. On the other hand, the excessive tall structure can hurt the control line (Smith et al.,2019). Communication and productivity are also get affected by this.
3 Business Environment Analysis of Prier Inn Hotel
The factors of the business market that are responsible for the performance of an organisation. It has a significant effect on an organisation’s success (Jusufi and Lubeniqi,2019). The business environment can be understood by analysing various internal and external factors of an organisation and the industry to which the particular organisation belongs.
3.1 SWOT Analysis
SWOT analysis helps an organisation to get to know about the internal strengths and weaknesses of that very organisation. The strategic framework also helps to determine the external opportunities and threats too.
The strengths of Prier Inn include its unique organisational structure. That helps the organisation to build a substantial competitive advantage. Their customer base is another strength (George,2021). Their location also added benefits to their business. They value their customers and work hard for the satisfaction of their customers. Brand image and occupancy rate in the UK can also be a strength.
The biggest weakness of the hotel is the less-educated staff. Many guests complain about their hygiene-related probls. Especially during and after the pandic, the guests were more concerned about this department, but Prier Inn failed to reach their expectations (Banu et al.,2018). The exploitative work practice of Prier Inn also came into the eyes of the trade union Unite. They also raised their voice against this. Refund issues are also a weakness of Prier Inn.
Expanding the business globally will be the most significant opportunity for Prier Inn as they have a limited global presence. They can make a move into a new business market. Their 28 hotels are running successfully in Germany (George,2021). The Republic of Ireland also welcomes Prier Inn with a huge success. Technological advancent also can improve service and customer satisfaction. The government of Germany offers the hotel chain various growth opportunities.
Environmental issues can be considered a threat to the organisation’s business environment. Prier Inn also faced these threats during and even after the pandic (Banu et al.,2018). Lockdowns and different governmental guidelines act as a threat. Ever-rising competition in the business market also affects the business of Prier Inn to a certain extent.
3.2 PESTEL Analysis
PESTEL analysis of the industry gives a clear idea and plan to run a business without failure. The macro elents of the business environment can be analysed by using this strategic tool (Kara,2018). An organisation can evaluate these external factors of the industry and the country it belongs to or the country in which the organisation is trying to expand its business.
3.2.1 Political Factors
The hospitality industry and tourism industry go hand in hand. The government takes extra care of the rules and regulations of the country and its respective industry (Zhan et al.,2019). Newly imposed tourism laws and high taxation rates badly affect the hotel industry. The conflict between different countries also has an adverse effect. Although most countries are trying to be accessible for travellers, it positively affects the industry.
3.2.2 Economic Factors
Different economic fallouts like inflation and recessions hugely affect the hotel industry. The ever-changing economy makes the industry increase the price range. So, many people cannot afford a luxurious stay. It directly affects the sales of the industry (Kara,2018). The foreign exchange rate is also responsible for the adverse condition. Although a rise in the global expenditure scale helps the industry welcome more guests.
3.2.3 Social Factors
The industry attracts this generation. They are fonder of travelling. This attitude helps the industry to boom. The hotel industry, including Prier Inn, is trying to make its workforce more diverse. Local people will also be a part of their workforce (Zhan et al.,2019). It helps to boost the business as it attracts more people. However, workforce conflicts due to diversity also cannot be ignored.
3.2.4 Technological Factors
Technology is booming nowadays. Various functions can be accelerated in the hotel industry by introducing new and advanced technology. The installation of CCTV, the introduction of AI, and blockchain will also help to improve the services (Kara,2018). It will also boost the communication among the ployees and the guests. But, leakage of data and privacy issues are some probls that can arise due to advanced technology. The unployment rate will also increase.
3.2.5 Environmental Factors
Different country has different environmental conditions. These climatic factors also have a significant effect on the hospitability industry. Harsh climatic conditions prohibit travellers from visiting many countries. It affects the sales and growth of the economic conditions. The pandic also hugely affected the business of the hotel industry (Zhan et al.,2019). Many ployees, as well as loyal guests, lost their lives. It affects Prier Inn’s growth. Although, countries with suitable climatic conditions can help the industry spread itself globally.
3.2.6 Legal Factors
Several legal factors affect the hospitality industry. The hotel industry needs to follow the country-imposed laws like health safety laws and food and beverages safety laws. Rules of taxation create probls sometimes (Kara,2018). However, these guidelines also help the industry to run systatically. Governments of many countries also reduced taxation rates to boost the industry’s growth.
It can be concluded from the above study that every organisation should have a prominent organisational structure to follow and achieve success. The study explained all the sides of the organisational structures, including their impact on an organisation and its growth. Prier Inn’s tall organisational structures are discussed here. The benefits, as well as the purpose of organisational structure, are explained thoroughly. The study also donstrated the business environment of the organisation Prier Inn. It analysed various internal and external factors of the organisation by SWOT analysis. The study also highlighted the macro elents of the hospitality industry by assessing the factors like political, legal, socio-cultural, and so on. A complete corporate structure survey with an overview of the hotel Prier Inn is given here to understand the improvent sectors. The organisation can also improve their performance by improving its strategies and incorporating th. The study showed all the factors that influenced the growth of the organisation and industry too.
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