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Introduction: MIS603 Micro Services Architecture

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An organized method of creating software programs is called Micro service architecture (MSA). It includes discrete, flexible business-specific assistance offerings known as micro services. With clearly specified interactions, these small services interact with one another, boosting mobility and reducing unwanted effects from modifications (Waseem, 2020). This approach makes it simple to add, remove, modify and reorganize micro services not impacting the entire program. For this report, the selected corporation is Netflix, which is the owner of the American dependent on subscription streaming platform. It offers a varied selection of movies and television programs created by a separate media firm and made accessible globally in different languages. Netflix aims to keep its top spot in the online media market by utilizing cutting-edge technology for creativity, improved client satisfaction and logistics network management.

The revolutionary advantages of MSA in such domains are examined in this study project. It also looks at how the organizational cultures of Netflix, as well as MSA, may work together. It looks at the way Netflix might preserve its leadership by integrating technological advances with its traditional ideals. It intends to boost innovation, improve augmented reality offerings, and optimize supply networks using MSA's flexible structure, giving Netflix an advantage in the rapidly changing media sector. This suggestion looks at the way Netflix's atmosphere and MSA connect. Netflix may capitalize on most of MSA's promise by encouraging cooperation, creativity, and adaptation. This investigation intends to shed light on how MSA has affected Netflix's logistics effectiveness, AR advancement, and ingenuity. It makes suggestions to further Netflix's ingenuity as well as user-driven emphasis while illuminating the relationship between technological and cultural norms.

Netflix needs to focus on three areas

To foster creativity, enhance Augmented Reality (AR) events, as well as enhance supply chain processes, this study report explores the deliberate incorporation of Micro service architecture (MSA) inside Netflix. Discover the way Netflix could properly utilize this technical approach throughout these diverse sectors by exploring the complex interplay among MSA as well as the foundation of corporate culture within the firm (Lotz, 2022). Netflix continually stands itself as a forerunner in the field of online media distribution in the rapidly evolving leisure market. Netflix has to successfully employ modern technology if it wants to maintain its position as a leader. The study focuses on the vital part MSA provides in promoting an innovative environment, enabling engaging AR experiences, and improving the complicated workings of logistical processes. Additionally, this investigation delves into the complex interaction within the use of MSA as well as the profoundly rooted corporate environment that characterizes Netflix, leading to the reveal of a comprehensive approach necessary for obtaining successful results.

Microservice Architecture- The Engine of Innovation

Creativity is the main force behind development and distinction. MSA appears as an evolving driver in this scenario. The MSA framework, which is flexible and compartmentalized, enables innovation groups at Netflix to operate independently on distinct parts. This flexibility promotes an environment of exploration and speeds up the implementation of novel functions. Netflix obtains the opportunity to improve continuously and fast and provide new functions that perfectly match client needs by implementing MSA. The company's personalized suggestion system serves as a perfect example of MSA's power and demonstrates the way it may significantly boost creativity.

Augmented Reality (AR): MSA Transformational Learning

In a variety of businesses, AR is announcing seismic transformations in user interaction. The use of augmented reality on Netflix has the potential to transform the way people watch it. The company could bring about realistic streaming experiences by integrating augmented reality into its website. If it's multimedia patches or digital tests, MSA's decentralized design easily facilitates the inclusion of AR functionalities (Dash, et.al, 2019). The result offers an opportunity to completely revolutionize user interfaces, boosting involvement and reinforcing audience loyalty in ways that were previously unthinkable. It is intelligently linked with the company's steadfast dedication to personalized distribution of content.

Using MSA to Improve Supply Chain Procedures

For flawless content delivery, effective supply chain administration is essential. The flexible strategy used by MSA goes above creating applications to enhance logistics procedures (Hahn, 2020). Netflix may use MSA to improve its content distribution cables, cutting down on resource consumption and delay. The organization may maximize its supplier network and assure users acquire videos of superior quality on time by separating its delivery, tracking, as well as content creation operations.

Organizational Culture- The corporation Netflix's corporate atmosphere is crucial in deciding how successful MSA adoption will go. It is crucial to have an environment that encourages cooperation, creativity, and adaptation. The attitude of MSA is consistent with Netflix's well-known “Freedom as well as Responsibility” philosophy. It promotes group ownership, experimentation and failure-based learning, which facilitates smooth MSA adoption.

The cultural diversity concept, suggested by experts, may be used as a prism to understand the way Netflix's organizational atmosphere influences how it responds to the adoption of the MSA, leading to both good and bad results. The creative and uncertain environment at Netflix makes it possible to apply the MSA successfully. The “Freedom as well as Responsibility” attitude encourages groups to demonstrate initiative and try new things, perfectly complementing the adaptable and continuous structure of MSA. This interaction frequently produces positive results. Groups quickly adopt the decentralized methodology of MSA, using their independence to create and refine micro services that foster innovation. Groups may experiment with novel concepts, fail quickly, and pick up novel abilities due to the tradition's encouragement of carefully planned risks.

With this fluid strategy, MSA incorporation is effective, functionality release is accelerated, and focused on clients' innovation is produced. Alternatively, MSA deployments might fail when organizational culture is resistant to transformation. As useful, the company's “elevated-performance” ethos could unintentionally place stress on groups to keep up with outdated processes. This may prevent the uptake of MSA and result in unsuccessful installations. Groups that adhere to long-standing conventions may be unwilling to make the necessary transition to decentralized, micro services-placed innovation. Multifunctional cooperation may be discouraged in the environment, leading to disconnected microservices with insufficient interactions that hinder system coherence.

Implementing the MSA should take cultural factors into account:

  • Responsibility and Transparency- Netflix's environment encourages employees to accept responsibility for their work. This fosters responsibility for microservices within the setting of MSA by encouraging extensive testing, records, and upkeep.
  • Creativity as a Norm- The continuous methodology used by MSA is in line with cultures that promote creativity (Gonçalves, et.al, 2022). They allow for experimentation by groups, facilitating constant enhancement and flexibility to changing customer needs.
  • Learning and Adjustment- Netflix's corporate culture welcomes evolution. This flexibility fits with MSA's ability to quickly adjust. Systems may be improved through iteration according to customer input, developing and improving along the way.
  • Multifunctional cooperation- MSA's requirement for integrated growth is mirrored by Netflix's dedication to working together across departments (Genovese, 2023). Groups that work together effectively and without silos benefit from welcoming environments.

The MSA application can be used to deliver benefits in different organizational environments cultures

A powerful tool for businesses looking to boost creativity, effortlessly incorporate AR, as well as streamline complex supply chain processes is MSA. This in-depth study paper explores whether MSA may have a revolutionary impact in five essential areas. The research reveals numerous methods that MSA is used by using the informative instances of Amazon Prime Videos as well as YouTube Television as examples. Additionally, it explores the crucial part organizational molding culture plays in carefully molding the successful implementation of MSA policies (Waseem, 2020). Organizations find themselves at an intersection of continuous creativity in the rapidly evolving digital landscape of today, searching for fresh ways to boost competition and provide improved consumer experiences. With the potential of adaptability, scalability, as well as quickness, MSA appears to be a key technology for this ever-changing setting. This in-depth study sets out on an analysis of the way MSA may be deftly applied to spur creativity, effortlessly incorporate the booming field of AR, as well as rigorously improves the complex workings of supply chain processes. However, it is crucial to emphasize the important role that organizational culture plays in determining how successfully MSA methods are integrated and applied.

MSA advantages for innovation- In all sectors, innovation is the key to long-term success and significance. A transformational method for developing applications is provided to organizations by the MSA which acts as an impetus for creativity (Gupta, 2023). MSA's modular design enables the breakdown of complicated apps into parts that are easier to handle. The creation procedure is accelerated by this decentralization allowing groups to explore ideas and adapt more quickly. Prime Video's utilization of MSA in organizing the quick of novel functions and improvements is a dramatic illustration. By enabling exploration in the presentation of content, such tactical pairing provides an effortless user interface and stimulates innovation.

Advantages of MSA in the Incorporation of Augmented Reality- The field of AR is emerging as one with boundless promise, connecting the real as well as virtual environments for improved user experiences. Within this scenario, the decentralized design of MSA makes it possible to integrate AR features with ease. A notable example is YouTube television's use of MSA, which skillfully incorporates AR elements like engaging commercials and online storefronts. Its tactical combination improves customer loyalty while simultaneously boosting the effectiveness of marketing initiatives. MSA's module-based architecture makes it possible to seamlessly integrate AR components into current processes, reducing interruptions and speeding up delivery time.

MSA's advantages in supply chain efficiency include- An essential component of the effective delivery of goods as well as amenities is managing the supply network. Throughout this area, MSA's flexible architecture gives businesses the ability to create and implement specialized supply chain elements (Pellicelli, 2022). The entire supply chain benefits from improved transparency, tracking, and cooperation as a result of this tactical move. Amazon Prime Video’s deliberate use of MSA to enhance its content shipping procedure is a case in point. This connection enables delay decrease and distribution of resources optimization, which leads to a supply network that is adaptable, economical, and in keeping with what consumers want.

Organisational Culture's Function- Organizational culture is inextricably tied to the efficient execution of MSA measures. It is crucial to have an atmosphere that values cooperation, testing, and flexibility. Multifunctional interaction is facilitated by a welcoming environment, enabling consistency between teams working on projects, activities, and company stakeholders. The customer-oriented mindset of both organizations' emphasis on innovation serves as examples of the ways that an open-minded culture may contribute to MSA achievement.

Charles Handy’s theory of Organizational Culture offers a useful structure for analyzing the way the different organizational environments of Amazon Prime Video as well as YouTube TV affect the effective application of MSA for fostering innovation, AR events, as well as supply chain quality.

Power Culture- Amazon Prime Video

The organizational atmosphere of Prime Video by Amazon might be categorized to be a power culture, with a focus on smart choices and solid management. In this regard, the advantages of MSA are consistent with the company's desire for innovation. The executive team of Amazon Prime Video is effectively in charge of and able to prioritize the creation of features because of MSA's flexible architecture (Charles Handy’s Model of Organizational Culture, 2021). The speedy testing with novel aspects and technology is facilitated by the power culture's swift choice-making. Due to their ability to work together, Prime Video continually offers cutting-edge watching experience while having the capacity to react quickly to market developments.

Role Culture- YouTube TV

In contrast, the way of life of YouTube TV emphasizes formalized rules and regulations and displays traits of a role culture. By simplifying the incorporation of AR, MSA gains from this architecture. The clear divides of roles and duties in role culture are in keeping with MSA's portable design. Groups may concentrate on certain augmented reality (AR) elements, improving client satisfaction and marketing efficiency without affecting the overall framework. The commitment to protocols by the role culture promotes smooth AR integration, which improves customer satisfaction.

Task Culture- Using Quality in the Supply Chain

MSA might be used by Amazon Prime Video as well as YouTube TV to enhance the supply chain processes in a task environment. This prioritizes collaboration and adaptability to accomplish objectives (Peters, et.al, 2022). Because teams may create and implement specialized microservices for the delivery of content, tracking, and planning, MSA's flexibility improves logistical performance. The cooperative aspect of the task culture encourages effective interaction among departments, assuring that each is in line with logistics goals. As a consequence, supply chain procedures are flexible and can respond quickly to audience requests.

Person Culture - Effectiveness of an MSA as well as cultural harmony

Both Prime Video by Amazon, as well as YouTube TV, must make sure that a person's culture rules, emphasizing personal fulfillment and growth, to accomplish effective MSA deployments. The organizations may maximize MSA's advantages by encouraging an environment that values trial and error, studying, and learning by doing. Workers are encouraged by this attitude to take on the flexible nature of MSA as well as improve on microservices, which fosters ongoing creativity. The culture of an individual should also promote teamwork as well as a transparent discussion so that problems can be solved jointly for effective MSA incorporation.

Impacts of Culture on MSA Execution

  • Communicating- Interaction is key to the success of MSA. Groups must have open lines of interaction. Open communication improves teamwork, allowing them to respond swiftly to shifts and exchange knowledge for ongoing development.
  • Quickness- Quick implementation and continuous improvement are encouraged in an agile environment (Musah, et.al, 2023). Businesses that place a high emphasis on flexibility may use MSA's strengths to react quickly to market requirements and maintain an edge over others.
  • Hazard Tolerance- A society that accepts measured risks fosters creativity and exploration. Because MSA is adaptable, organizations may conduct controlled trials without causing major system disruptions.
  • Learning-Oriented- Organizations provide an atmosphere that is favorable for the execution of MSAs by placing a high priority on learning from mistakes and accomplishments. An environment of ongoing enhancement is promoted by viewing errors as chances for better.

Conclusion

This research has shown the complex interaction between Netflix's organizational culture as well as its Micro Service Architecture (MSA). The combination of MSA along with the integration of culture arises as an essential requirement in the quest to promote innovation, improve AR events, and optimize supply chain procedures. Netflix’s dependence on technology is essential for domination in the field of online media. Through flexible velocity and reshaping AR to attract audience members, MSA promotes creativity. It additionally makes logistics more efficient while ensuring quick delivery of content. However, MSA's progress depends on fitting in with the company's creative mindset and multi-functional cooperation, necessitating an adaptability-oriented mentality. For MSA initiatives to be effective, cultural congruence is essential. With MSA's flexibility, Amazon Prime's power culture fosters creativity. Through organized procedures, YouTube television's role culture blends MSA into augmented reality. Through the partnership of MSA, the task cultures of both organizations optimize their supply networks. The investigation makes suggestions based on such conclusions. With a setting that supports prudent hazards and promotes testing, Netflix must cultivate and maintain its values of innovation. The streaming service must proactively adopt MSA's flexible features in light of its likelihood to revolutionize augmented reality offerings and increase customer satisfaction.

References

Books and Journals

  • Dash, R., McMurtrey, M., Rebman, C., and Kar, U. K. (2019). Application of artificial intelligence in automation of supply chain management. Journal of Strategic Innovation and Sustainability, 14(3), 43-53.
  • Genovese, P. V., and Zoure, A. N. (2023). Architecture trends and challenges in sub-Saharan Africa's construction industry: A theoretical guideline of a bioclimatic architecture evolution based on the multi-scale approach and circular economy. Renewable and Sustainable Energy Reviews, 184, 113593.
  • Gonçalves, L. L., Egídio Nardi, A., Bortolanza, S., King, M., Santos, H., Rodrigues, D., and King, A. L. S. (2022). Evaluation of Digital Dependence of Employees in the Organizational Environment. INQUIRY: The Journal of Health Care Organization, Provision, and Financing, 59, 00469580211055582.
  • Gupta, M., and Jauhar, S. K. (2023). Digital innovation: An essence for Industry 4.0. Thunderbird International Business Review.
  • Hahn, G. J. (2020). Industry 4.0: a supply chain innovation perspective. International Journal of Production Research, 58(5), 1425-1441.
  • Lotz, A. D., Eklund, O., and Soroka, S. (2022). Netflix, library analysis, and globalization: rethinking mass media flows. Journal of Communication, 72(4), 511-521.
  • Musah, M. B., Tahir, L. M., Ali, H. M., Al-Hudawi, S. H. V., Issah, M., Farah, A. M., ... and Kamil, N. M. (2023). Testing the validity of academic staff performance predictors and their effects on workforce performance. International Journal of Evaluation and Research in Education, 2(12), 941-955.
  • Pellicelli, M. (2022). The Digital Transformation of Supply Chain Management. Elsevier.
  • Peters, T., Waterman, R., Schein, E., Handy, C., Smircich, L., and Willmott, H. (2022). Organizational culture. Organizational Behaviour.
  • Waseem, M., Liang, P., and Shahin, M. (2020). A systematic mapping study on microservices architecture in DevOps. Journal of Systems and Software, 170, 110798.

Online

  • Charles Handy’s Model of Organizational Culture. 2021. [Online]. Available through: < https://www.mbaknol.com/management-principles/charles-handys-model-of-organizational-culture/>
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